PRIVACY POLICY

ALIF NOON PROPERTIES

Where You Find Peace, Yes Home

Website: https://www.alifnoon.ae
Effective Date: 08 October, 2026
Last Updated: 31 October, 2026

1. Introduction

Welcome to Alif Noon Properties (“Alif Noon”, “Company”, “we”, “us”, or “our”).

At Alif Noon Properties, we recognize that privacy, confidentiality, transparency, and the responsible handling of personal information are essential to maintaining the trust of our clients, investors, property owners, tenants, business partners, and website visitors.

We are committed to processing personal data lawfully, fairly, securely, and transparently in accordance with applicable laws and regulatory requirements of the United Arab Emirates and, where applicable, relevant international data protection legislation.

This Privacy Policy explains how we collect, use, store, disclose, transfer, protect, and retain personal information obtained through our website, real estate services, digital communications, marketing activities, property transactions, and business relationships.

This Policy applies to:

• Visitors to www.alifnoon.ae.
• Individuals enquiring about buying, selling, leasing, or investing in property.
• Property buyers, sellers, landlords, and tenants.
• Investors, developers, agents, and business partners.
• Individuals submitting information through our website forms.
• Subscribers to our newsletters and marketing communications.
• Individuals communicating with us through email, telephone, WhatsApp, or social media.
• Users of our website’s property listing and account features, where enabled.

By using our website, you acknowledge this Privacy Policy. Where consent is legally required, we will request it separately. Merely visiting our website does not constitute consent to all forms of personal data processing.

2. Identity of the Data Controller

For personal information processed in connection with our own real estate brokerage, website, and marketing activities, the responsible organization is:

Alif Noon Properties

Office No. 04, First Floor, Block B, Al Ghazal Complex, Nad Al Hamar, Dubai, United Arab Emirates.

Email: info@alifnoon.ae
Telephone: +971 52 164 2020
Website: https://www.alifnoon.ae

For enquiries regarding your personal information, data access requests, privacy concerns, or requests to withdraw marketing consent, please contact us using the details above.

In certain transactions, property developers, banks, government entities, or other independent organizations may act as separate data controllers for information processed under their own legal responsibilities.

3. Personal Information We Collect

Depending on your interaction with our services, we may collect the following categories of personal information.

3.1 Personal Identification Information

• Full name.
• Nationality and country of residence.
• Contact address.
• Email address.
• Telephone and WhatsApp numbers.
• Other identification information required for legitimate real estate or regulatory purposes.

3.2 Property and Transaction Information

• Property preferences and requirements.
• Preferred locations, property types, and unit sizes.
• Buying, selling, renting, or investment intentions.
• Budget and preferred payment arrangements.
• Property ownership and listing information.
• Property viewing and appointment details.
• Offers, negotiations, agreements, and transaction records.
• Property-related financial information required for transactions.

3.3 Verification and Compliance Information

Where necessary for authorized transactions and legal compliance, we may request:

• Passport or Emirates ID information.
• Visa or residency information.
• Proof of address.
• Ownership documentation.
• Information relating to the source of funds.
• Beneficial ownership information.
• Identity verification and due diligence records.
• Other documentation required by competent authorities or applicable anti-money laundering regulations.

We request this information only where necessary and appropriate for the relevant transaction, verification process, or legal obligation.

3.4 Website and Technical Information

When you visit our website, certain information may be collected automatically through our hosting infrastructure, security systems, or enabled website technologies, including:

• Internet Protocol (IP) address.
• Device and browser information.
• Operating system.
• Pages visited.
• Date and time of visits.
• Referral URLs.
• Website interaction information.
• Error logs and security events.
• Cookie identifiers, where applicable.

3.5 Communications and Marketing Information

We may collect information provided through:

• Website contact forms.
• Property enquiry forms.
• Newsletter subscriptions.
• Telephone conversations.
• Email correspondence.
• WhatsApp Business communications.
• Social media direct messages.
• Property viewing requests.
• Advertising enquiry or lead-generation forms.

Where calls or meetings are recorded, we will provide appropriate notice and obtain consent where required by applicable law.

4. How We Collect Personal Information

We collect personal information through several channels.

Directly from you: When you submit an enquiry, request a consultation, register interest in a property, communicate with our team, provide transaction documentation, or subscribe to our communications.

Through our website: When you browse property listings, submit forms, use available account features, or interact with enabled analytics or cookie technologies.

Through business partners: Where permitted by law, we may receive information from property developers, referral partners, authorized agents, and other parties involved in a legitimate property enquiry or transaction.

Through public or official records: Where lawful and necessary, we may verify relevant property or business information through authorized public records, government systems, or other legitimate sources.

Through advertising platforms: When you voluntarily submit enquiries through our advertisements or social media lead forms, the information you authorize the platform to provide may be shared with us.

We will seek to collect only information reasonably necessary for specific, legitimate, and disclosed purposes.

5. Purposes for Processing Personal Information

We process personal information for the following business purposes.

5.1 Property Brokerage and Consultancy

• Responding to enquiries about properties.
• Understanding client requirements.
• Recommending suitable properties.
• Arranging property viewings.
• Facilitating negotiations.
• Supporting purchase, sale, and rental processes.
• Coordinating with developers, landlords, sellers, buyers, and other relevant parties.
• Providing ongoing client support.

5.2 Transaction Management

• Preparing or supporting transaction documentation.
• Facilitating booking and registration processes.
• Coordinating required verification.
• Supporting applicable Dubai Land Department procedures.
• Maintaining records relevant to property transactions.
• Responding to transaction-related complaints and disputes.

5.3 Customer Relationship Management

We may maintain client information within authorized customer relationship management (CRM) systems to:

• Record enquiries and client preferences.
• Assign enquiries to appropriate consultants.
• Track property requirements.
• Schedule appointments and follow-ups.
• Record relevant client communications.
• Monitor the progress of enquiries and transactions.
• Maintain accurate business records.

Access to personal information within our CRM systems should be limited to authorized personnel who require it for legitimate business activities.

5.4 Marketing and Communications

Subject to applicable consent and marketing regulations, we may use relevant contact information to communicate:

• New property opportunities.
• Developer launches.
• Off-plan projects.
• Property investment updates.
• Market research and educational content.
• Company events and webinars.
• Newsletters and requested promotional information.

We distinguish between responding to a specific client enquiry and sending unrelated promotional marketing.

5.5 Website Operations and Security

We may process technical information to:

• Maintain website functionality.
• Improve navigation and usability.
• Detect unauthorized access.
• Prevent fraud and malicious activity.
• Diagnose technical problems.
• Monitor website performance.
• Protect our systems and business information.

5.6 Legal and Regulatory Compliance

We may process and retain information when required for:

• Applicable real estate regulations.
• Identity verification.
• Anti-money laundering and counter-terrorist financing compliance.
• Recordkeeping obligations.
• Regulatory reporting.
• Lawful requests from competent authorities.
• Establishing, exercising, or defending legal claims.

6. Legal Grounds for Processing

We process personal information only where permitted under the applicable legal framework.

Depending on the circumstances, the relevant ground may include:

Consent: Where you have freely provided valid consent for a specified purpose, including certain marketing communications or optional tracking technologies.

Contractual necessity: Where processing is necessary to prepare for, perform, or administer an agreement or a service requested by you.

Legal obligations: Where the collection, disclosure, retention, or processing of personal information is necessary to comply with applicable laws and regulations.

Protection of legal rights: Where processing is permitted for establishing, exercising, or defending legal claims.

Other grounds permitted by law: Where a relevant law expressly permits processing without consent in the circumstances.

Where the EU GDPR or UK GDPR applies, we will identify and document a valid legal basis for the relevant processing under that legislation.

Consent may be withdrawn where processing relies on consent, without affecting processing already carried out lawfully or processing that remains necessary under another lawful ground.

7. Direct Marketing, Telephone Calls and WhatsApp Communications

Alif Noon Properties recognizes the importance of respecting individual communication preferences.

We aim to conduct promotional communications in accordance with applicable UAE legislation, including Cabinet Resolution No. 56 of 2024 concerning telemarketing.

Our marketing procedures are intended to ensure that:

• Promotional communications are directed only to individuals whom we may lawfully contact.
• Required consents and communication preferences are respected.
• Applicable Do Not Call Registry restrictions are observed.
• Marketing calls are conducted within legally permitted hours.
• Recipients are informed of the identity and purpose of marketing calls.
• Unwanted, misleading, deceptive, or excessively repeated communications are avoided.
• Requests to stop receiving promotional communications are processed appropriately.

You may withdraw your marketing consent or request removal from our promotional contact lists by emailing info@alifnoon.ae.

Where we communicate through WhatsApp or another messaging platform, that platform’s own terms and privacy practices may also apply.

Requests to unsubscribe from promotional communications will not necessarily prevent us from contacting you where communication is necessary to administer an existing transaction or comply with legal obligations.

8. Cookies, Analytics and Tracking Technologies

Our website may use cookies and similar technologies to operate website functions, remember user preferences, maintain security, and, where enabled, measure site performance or marketing effectiveness.

Cookies may fall into the following categories.

Strictly Necessary Cookies

These support essential website functions, including security, session management, and other functionality needed to provide requested services.

Functional Cookies

These remember settings or preferences to improve the user experience.

Analytics Cookies

Where enabled, these help us understand website usage, visitor interactions, and performance.

Advertising and Marketing Cookies

Where enabled, these may help measure advertising performance, understand campaign conversions, or deliver relevant advertisements.

Where consent is required by applicable law, we will obtain that consent before activating non-essential cookies or tracking technologies.

You may manage cookies through the available website consent controls, where provided, or through your browser settings.

Disabling certain cookies may affect website functionality.

Information about specific cookies, their providers, and their retention periods should be made available through our website’s cookie preferences or Cookie Policy.

9. Sharing and Disclosure of Personal Information

We may disclose relevant personal information to third parties where necessary, proportionate, and legally permitted.

Such parties may include:

Property developers: To process expressions of interest, booking requests, reservations, and project enquiries.

Property owners and transaction parties: To facilitate legitimate sale, purchase, and leasing activities.

Government and regulatory authorities: Where required for official procedures, investigations, registrations, or compliance.

Banks and mortgage intermediaries: Where you request financing assistance or where sharing is otherwise lawfully necessary.

Professional service providers: Including authorized legal, financial, valuation, and compliance professionals.

Technology and operational providers: Including website hosting, CRM, email, information security, document storage, and other contracted service providers.

Marketing and communications platforms: Where necessary for services or campaigns operated in accordance with applicable privacy and marketing requirements.

Where third parties process personal information on our behalf, we seek appropriate contractual, confidentiality, and security safeguards.

We do not authorize the unrestricted use of client information by unrelated parties for their own independent marketing.

Where a third party independently determines how it processes your information, its own privacy notice may apply.

10. International Data Transfers

As a UAE-based real estate business, we may interact with clients and service providers in other countries.

Personal information may be processed or stored outside the UAE where this is necessary for a lawful business purpose or the operation of authorized technology services.

Where international transfers occur, we will assess the applicable legal requirements and implement safeguards appropriate to the nature of the transfer.

Depending on the relevant law and circumstances, safeguards may include:

• Legally recognized transfer mechanisms.
• Applicable adequacy arrangements.
• Contractual data protection safeguards.
• Appropriate organizational and technical controls.
• Valid consent or other legally permitted transfer grounds, where applicable.

We will not assume that a transfer is lawful merely because a service provider offers international cloud hosting.

Where the GDPR or UK GDPR applies, we will comply with the corresponding international transfer requirements.

11. Data Retention and Deletion

We retain personal information for no longer than necessary to fulfil the purposes for which it was collected, unless a longer retention period is required or permitted by applicable law.

Retention decisions may consider:

• The nature and status of an enquiry.
• Whether a transaction is active or completed.
• Contractual obligations.
• Applicable real estate regulatory requirements.
• Anti-money laundering recordkeeping obligations.
• Accounting and financial documentation requirements.
• Legal proceedings or anticipated disputes.
• Security and fraud prevention needs.
• Consent withdrawal and data deletion requests.

Marketing information should be reviewed regularly, and individuals who withdraw consent should no longer receive the corresponding optional promotional communications.

Where legally required, limited suppression records may be retained to ensure that an individual is not contacted again for promotional purposes.

At the end of the applicable retention period, information will be securely deleted, anonymized, or otherwise disposed of using appropriate procedures.

Deletion requests remain subject to any applicable legal requirement to retain information.

12. Information Security and Cybersecurity

We recognize the importance of protecting personal information from unauthorized access, alteration, disclosure, loss, misuse, and cyber-related threats.

We aim to maintain appropriate technical and organizational safeguards proportionate to the risks involved.

These may include:

• Encrypted transmission of website data through HTTPS/TLS.
• Appropriate access controls and user permissions.
• Secure authentication and password management.
• Multi-factor authentication where appropriate.
• Security updates and vulnerability management.
• Restricted access to customer and transaction records.
• Secure backups.
• Monitoring and prevention of unauthorized activity.
• Confidentiality obligations for authorized personnel.
• Staff awareness and cybersecurity training.
• Procedures for responding to suspected information security incidents.

We consider applicable UAE cybersecurity and cybercrime legislation when establishing our digital security and incident-response practices.

No digital service or transmission method can be guaranteed to be completely secure. We therefore continue to assess risks and improve safeguards as appropriate.

If an incident involving personal data occurs, we will assess the incident and make any notifications required by the laws applicable to the affected information.

13. Your Privacy Rights

Subject to applicable law, exemptions, and verification requirements, you may have the right to:

Access: Request information about personal data we process concerning you.

Correction: Request correction or completion of inaccurate or incomplete personal information.

Erasure: Request deletion of personal information where the legal requirements for erasure are satisfied.

Restriction or cessation: Request restriction or cessation of certain processing activities where permitted by law.

Withdrawal of consent: Withdraw consent for processing activities that rely on your consent.

Data portability: Request the transfer of eligible personal information in circumstances where applicable law provides this right.

Objection: Object to certain forms of processing where the relevant law provides a right to object.

Automated processing rights: Exercise any rights available under applicable law in relation to decisions made through automated processing or profiling.

To submit a request, contact:

info@alifnoon.ae

Please include sufficient information to identify the request and enable us to locate the relevant records.

We may request reasonable identity verification before disclosing or changing personal information.

We will respond within the period required by the applicable law and explain any lawful limitations affecting the request.

You may also have the right to complain to the competent data protection or regulatory authority.

14. Property Listings, Photographs and Third-Party Information

Property listings may include descriptions, photographs, videos, floor plans, location information, ownership-related details, or other information provided to us by clients and business partners.

We expect individuals submitting property information to possess the necessary rights, permissions, and authority to provide that information.

Where property images or videos contain identifiable individuals, personal belongings, vehicle registration numbers, or other sensitive details, we will take reasonable steps to ensure their publication is lawful and appropriate.

Property listing information should be accurate and limited to information necessary for legitimate advertising and brokerage purposes.

We may remove or modify content where privacy, ownership, intellectual property, security, or regulatory concerns arise.

15. Social Media and Third-Party Platforms

Alif Noon Properties may maintain official accounts on platforms such as Instagram, Facebook, TikTok, YouTube, and LinkedIn.

Interactions with these platforms may involve the collection or processing of information by the respective platform operators under their own privacy policies.

Where you interact with our content or submit a lead form through a third-party platform, both that platform’s privacy practices and this Privacy Policy may be relevant.

We encourage users to review the privacy settings and policies of those platforms.

We are not responsible for independently operated third-party websites or applications merely because they are linked from our website.

16. Investment Calculators and Website Tools

Our website may provide tools such as property price calculators, currency conversion tools, estimated rental return calculations, and capital appreciation projections.

Information entered into these tools is intended to support illustrative calculations and general property-related enquiries.

Whether calculation inputs are stored or transmitted depends on the technical implementation of the relevant tool.

Where personal information is collected or transmitted through such tools, it will be processed in accordance with this Privacy Policy.

Financial figures, estimated returns, market comparisons, and projections displayed through website tools are informational and do not constitute guarantees of financial performance.

17. Automated Processing, Analytics and AI Technologies

We may use authorized digital tools to assist with administrative workflows, enquiry categorization, property matching, customer relationship management, website analytics, or content production.

Where automated processing involves personal information, we will assess the purposes, applicable legal grounds, and appropriate safeguards.

We will not rely solely on automated decision-making for decisions having significant legal or similarly significant effects on individuals where doing so would be inconsistent with applicable law.

Where legally required, we will provide additional information about relevant automated processing and applicable individual rights.

Confidential identification documents, financial records, or client transaction information should not be submitted to unauthorized public AI systems.

18. Children’s Privacy

Our real estate brokerage and property investment services are not specifically directed toward children.

We do not intentionally seek to collect personal information from children for independent promotional or brokerage purposes.

Where information relating to a minor is legitimately necessary for a property transaction or another lawful purpose, we will process it in accordance with applicable legal requirements, including relevant parental or guardian authorization.

If you believe that information relating to a child has been provided to us inappropriately, please contact info@alifnoon.ae.

19. Data Breaches and Incident Reporting

If we become aware of a suspected personal data breach or cybersecurity incident, we will assess:

• The nature and extent of the incident.
• The categories of information affected.
• The potential impact on individuals.
• The measures required to contain and investigate the incident.
• Whether notification to a competent authority is legally required.
• Whether affected individuals must be notified.
• Corrective measures to reduce the risk of recurrence.

We will cooperate with competent authorities where legally required.

20. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in:

• Applicable laws and regulations.
• Our business operations.
• Website features and technologies.
• Personal data processing activities.
• Security practices.
• Regulatory guidance.

Updated versions will be published on this website with an appropriate revision date.

Where legally required, we will provide additional notice or obtain renewed consent for relevant changes in processing activities.

21. Contact, Privacy Requests and Complaints

If you have any questions, concerns, complaints, or requests relating to this Privacy Policy or the processing of your personal information, please contact:

ALIF NOON PROPERTIES

Office No. 04, First Floor, Block B
Al Ghazal Complex, Nad Al Hamar
Dubai, United Arab Emirates

Email: info@alifnoon.ae
Phone: +971 52 164 2020
Website: https://www.alifnoon.ae

Please include “Privacy Request” in the subject line of your email.

Where appropriate, we will investigate your concern and respond in accordance with applicable legal requirements.

If a complaint remains unresolved, you may contact the relevant competent regulatory or data protection authority where applicable law grants that right.

ALIF NOON PROPERTIES

Where You Find Peace, Yes Home

© Alif Noon Properties. All Rights Reserved.